The scent of delicious food, the smiling greeter, the tastefully branded hostess stand…
A reflection of your brand identity, these elements greet your guests the second they enter your restaurant or bar. They also give them an instant sense of your brand and can make customers feel welcome. Or, they may make visitors doubt their decision to dine at your establishment. First impressions are everything!
Establish Your Brand Identity
Restaurant branding begins with a good foundation. First and foremost, ask yourself the below questions. It often helps to think of your brand as a person with a personality, goals, and a unique voice and style. Planning a rebrand? Gathering customer data is a great place to start. It will also help you to continue to improve your business over time.
- Who are you as a restaurant?
- Why did you start your business?
- What’s your restaurant’s mission?
- Who are your target customers?
- Can you sum up your vibe in a few words? (think catchy tagline like “Eat fresh!”)
Engage the Community
Once you’ve answered these questions, you can fine-tune your brand identity. This includes everything from your logo, tagline and interior decor, to your website and social media presence. It’s also a good idea to offer promotions that align with your brand identity. Better yet, tie your promotions to local community events and values to stay relevant and draw more loyal customers. For example, offer discounts at your local food fair booth. Cater a neighborhood football watching party. Or, donate food to a charity event.
Evolve With the Seasons
A successful brand also knows how to evolve with the seasons and trends. With a few updates to your decor and menu, your restaurant can easily become a holiday hotspot. Not sure where to begin? Start with your hostess stand! Here’s some inspiration for holidays, seasons, and other special celebrations.
Our hostess stands offer the perfect blank canvases for holidays as well as your restaurant’s unique branding and special offers. Offered in a variety of finishes, our stands feature interchangeable panels with 100s of laminate options that include wood, stone, patterns and more. We also offer custom LED signage and printing.
Branding Begins at the Hostess Stand
Need more inspiration? Visit our Product and Inspiration galleries for more hostess stand ideas.
Or, if you’re ready to design your custom stand,