Branding is key to a successful business. In short, it’s “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another,” according to author, marketer, and entrepreneur Seth Godin.
That means every hotel branding detail, from font type, decor, and imagery to the experiences you offer—creates your brand identity. In turn, a successful brand identity sets expectations, establishes your hotel’s reputation, and forges an emotional connection that attracts guests.
Tell Your Brand Story
Great branding strategies tell a great story. Start by defining what drives your business. What’s your mission? Is it to provide luxury travelers with a guilt-free eco-friendly stay? Or, to give families a vacation that pairs relaxing perks for parents with fun activities for kids? Whatever your story, make sure it tells guests who you are and why you do what you do. Keep it aspirational and set the tone with language visitors can relate to and understand.
Build a Branding Strategy
Next, focus on these building blocks and best practices. In no time, you’ll be on your way to a compelling brand story and identity.
Get Philosophical
Define your hotel’s philosophy—the guiding principle behind your branding strategy. Think of it as the “why” in your story that makes potential guests connect with your hotel.
Refine Your Style
Your hotel logo, name, brochures, decor, social media gallery … Make sure the look and feel of your hotel matches your brand philosophy.
Amplify Your Digital Presence
In today’s tech age, it’s essential to engage your online audience with fresh, frequent, on-brand posts. Begin by driving traffic with SEO and content marketing. Then, maintain your brand reputation by responding to reviews and interacting with social media followers.
Stand Out in the Crowd
Lastly, what do you offer that the competition doesn’t? Who is your target audience? Weave your unique market and selling points into your branding. It’s the secret ingredient to telling your best hotel brand story.
Hook Them With Our Hostess Stand
The second they enter your hotel, guests should know your story. We make it easy with our customizable Deluxe Hostess Stand. Versatile and highly mobile, its steel frame is stylish yet durable. Available in black and white, it features hundreds of interchangeable laminate options so you can tailor its look to your hotel theme and special events. Even better, you can brand the laminates with custom artwork and messages to tell your own story. You can even add an extra touch of ambiance with gold or bronze trim and LED lights. Check out our options to design a stand that makes your hotel brand story an unforgettable one!